Market Definition: Global IPTV Market
Internet Protocol television (IPTV) offers television content over Internet Protocol (IP) networks. IPTV is the advancement in television with broadcasting technology. IPTV helps to view the TV programs through internet same as we watch on television. It uses broadcast signals received from via internet to provide online streaming. It offers multimedia services such as television, video, audio and data delivery through IP based network. The IPTV are safe and easy to handle and provides reliable delivery of programs and other services such as recording and data transfer. The rapid advancements in technologies such as compression and fast transmission have increased the popularity of IPTV. It also offers live television and live media streaming with or without any user interactivity. In 2018, Fastway Transmissions subsidiary of Netplus Broadband launched next-gen services that include IPTV, OTT, home security, voice and home automation services. This service provides high-speed fiber-to-the-home (FTTH) broadband that enables fully loaded IPTV, state of art OTT Services, 24×7 security and home automation services. Thus, the market for IPTV is growing rapidly due to new technological inventions for providing seamless transmission of television through internet.
Market Analysis: Global IPTV Market
The Global IPTV Market was valued at USD 109.5 million in 2017 and is expected to reach USD 120.07 million in 2025, growing at a healthy CAGR of 14.2% for the forecast period of 2018 to 2025. The upcoming market report contains data for historic year 2016, the base year of calculation is 2017 and the forecast period is 2018 to 2025.
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Key Market Competitors: Global IPTV Market
The key players operating in the global IPTV market are –
- AT&T, Inc.
- Bharti Airtel Limited
- CenturyLink, Inc.
- Deutsche Telecom
- ARRIS Group, Inc.
- Cisco Systems, Inc
- Broadcom Corporation
The other players in the market are
- SaskTel, Bredbandsbolaget
- Bell Aliant
- KCTV (Korean Central Television)
- BT Vision service
- Bluewin TV
- Orange TV
- U-Verse TV
- NTT Communications
- PCCW, UTStarcom and many more.
- Increasing demand of High-Definition (HD) channels and video on demand services
- Growth in online traffic
- Decreasing cost of IPTV services
- Growing FTTH with IPTV
- Entry of new start-ups
- Improper accounting
Segmentation: Global IPTV Market
- Residential Customers
- Advertising and Marketing
- Media and Entertainment
- Healthcare and Medical
- Telecommunication and IT
- North America
- South America
- Middle East & Africa
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Competitive Landscape: Global IPTV Market
The global IPTV market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of IPTV market for global, Europe, North America, Asia Pacific, South America and Middle East & Africa.
In 2017, BSNL collaborated with Aksh Optifibre and launched IPTV (Interactive and Personalised Television) service in India. This IPTV service offers viewer to watch the programmes with more than 120 channels as per their convenience.
Key Insights in the report:
- Historical and current market size and projection up to 2025
- Market trends impacting the growth of the global IPTV market
- Analyze and forecast the IPTV market on the basis of transmission method, end-user, and application
- Trends of key regional and country-level markets for transmission method, end-user, and application
- Company profiling of key players which includes business operations, product and services, geographic presence, recent developments and key financial analysis
Opportunities of the report
- To gain detailed overview of parent market
- To gain insights of the Changing market dynamics of the industry
- Strategies of key players and product offerings
- In-depth market segmentation
- Recent industry trends and developments
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