Market Definition: RTD Protein Beverages Market
Global RTD Protein Beverages Market is expected to grow at a CAGR of 5.37% in the forecast period of 2019-2026. Improving lifestyle and health awareness among consumers is the major factor for the growth of this market.
RTD protein beverages are ready to drink beverages which usually have high protein content and are consumed as dietary supplements. Protein is a very important content for body builders and athletes. They usually boost the metabolism and provide energy to the human body. Milk, whey, soy etc. are some of the protein high content. RTD beverages usually have high nutritional qualities, bland flavor, ease of digestibility, and unique functionality.
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Major Market Drivers & Restraints are as follows:
- Easy availability of the product is driving the growth of this market.
- Growing demand for plant-based RTD protein beverages is the major factor driving the growth of the market.
- Excessive protein beverages can cause health problems like weight gain, high blood cholesterol, elevated heart disease risk and kidney complications which is the major factor restraining the growth.
Key Market Competitors: RTD Protein Beverages Market
Few of the major competitors are Abbott., CSC BRANDS, L.P, Glanbia plc, Kellogg NA Co., PepsiCo, THE COCA-COLA COMPANY, Hebei Yangyuan ZhiHui Beverage Co Ltd, Hebei Chengde Lolo, Muscle Pharm, PREMIER NUTRITION CORPORATION & WORLDPANTRY.COM, Clif Bar & Company.
The report gives the details about market trends, future prospects, market restraints, leading market drivers, several market segments, key developments, key players in the market, and competitor strategies. This market report puts light on various aspects of marketing research that range from important industry trends, market size, market share estimates, sales volume, emerging trends, product consumption, customer preferences, historic data along with future forecast and key player analysis. Under competitive analysis section, major key players existing in the market are mentioned along with various details such as company profiles, their market share analysis, and their different strategies which make them thrive in the market.
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Market Segmentation: RTD Protein Beverages Market
- By Materials
- By Source
- Animal Based
- Plant Based
- By Distribution Channel
- Online Store
- Direct to Customers
- By Application
- Sports Nutrition
- Functional Nutrition
- By Geography
- North America
- South America
- Rest of South America
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Global RTD protein beverages market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of RTD protein beverages market for global, Europe, North America, Asia Pacific, South America and Middle East & Africa.
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