Global digital signage software market is expected to rise from its initial estimated value of USD 5.36 billion in 2018 to a projected value of USD 12.17 billion by 2026, registering a CAGR of 10.79% in the forecast period of 2019-2026. This rise in market value can be attributed to growth in usage and applications of digital signage.
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Digital signage software can be defined as the technological solution that is used to incorporate the visual aids with audios or images with videos so that specific advertisements and visual interpretation of these particular images can be created. The usage of these software also include its usage as an interface between the user and interactive digital signage displays.
- Growth in the usage of digital signage and display systems in commercial locations for advertisement and promotional purposes is expected to drive the market growth
- Growth in advancements of technology such as big data, cloud computing increasing the demand for technologically advanced products and solutions
- Absence of any set regulations and standards regarding the requirements of digital signage; this factor is expected to restrain the market growth
Major Market Competitors/Players
Scala Digital Signage; Remote Media Group Limited; NEC Display Solutions.; BroadSign International, LLC; Omnivex Corporation; Panasonic Corporation; VXL Software Solutions Private Limited; Planar Systems; NAVORI digital signage software; Cisco; SHARP CORPORATION; SAMSUNG; NoviSign Digital Signage Inc.; FOUR WINDS INTERACTIVE.; ADFLOW Networks. A Daktronics Company; Intuiface; Rise Vision; Acquire Digital; Visix, Inc.; Xtreme Media Pvt. Ltd.; ONELAN Limited; DISE INTERNATIONAL AB; TruKnox Technologies Pvt. Ltd.; YCD Multimedia; l squared capital; Mvix(USA), Inc. are few of the major competitors currently present in the digital signage software market.
Key Developments in the Market:
- In January 2019, NEC Display Solutions announced the launch of a number of digital signage solutions and products for the enhancement of product offerings keeping in mind the growth in demand for digital signage. The offerings include a number of UHD Displays, Direct View LED, digital signage projectors as well as a media player for Raspberry Pi.
- In July 2016, VXL Software Solutions Private Limited announced the launch of “Illumineye DS Suite” where the users can create their own specific digital signages from scratch with the help of incorporation of texts, images, audio and videos. It is a windows-based software solution which also helps in supporting touchscreen displays.
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Global digital signage software market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of digital signage software market for global, Europe, North America, Asia-Pacific and South America.
Segmentation: Global Digital Signage Software Market
- By Software Type
- Edge Server Software
- Content Management System
- By Service
- Installation Service
- Maintenance & Support Services
- By Application
- By End-Use Vertical
- By Geography
- North America
- South America
- Rest of South America
- United Kingdom
- Rest of Europe
- South Korea
- Rest of Asia-Pacific
- Middle East and Africa
- South Africa
- Saudi Arabia
- United Arab Emirates
- Rest of Middle East and Africa
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