Eye makeup market is expected to rise from its initial estimated value of USD 6.29 billion in 2018 to an estimated value of USD 9.91 billion by 2026, registering a CAGR of 5.84% in the forecast period of 2019-2026. This rise in market value can be attributed to the growing demand of cosmetic products due to the widespread reach of these products caused by the urbanization and modernization.
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Eye makeup can be defined as the products that amplify the beauty and appeal of the individuals using it. They are applied around the eyes for upgradation of aesthetic appeal and appearance of the user and their eyes. These include a number of products such as mascara, eye shadow, eye liner, eye pencil, eye brow, and various other products. Few of the major competitors currently working in the eye makeup market are
- Estée Lauder Companies
- Coty Inc.
- Shiseido Co.Ltd.
- Procter & Gamble
- NEW AVON LLC.
- COLORBAR COSMETICS PVT LTD
- Giorgio Armani S.p.A.
- The Hut.com Ltd.
- Alticor Inc.
Key Developments in the Market:
- In July 2018, L’Oréal in collaboration with pop star “Camilla Cabello”, launched a Cuban-based makeup collection, with a number of makeup products included in the collection with different shades and styles.
- In July 2015, Eyeko launched the waterproof eye makeup products that are produced with the aim to keep the makeup intact even under extreme conditions.
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Global eye makeup market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of eye makeup market for global, Europe, North America, Asia Pacific, South America and Middle East & Africa.
Segmentation: Global Eye Makeup Market
- By Product Type
- Eye Shadow
- Eye Liner
- Eye Pencil
- Eye Brow
- By Source
- By Sales Channel
- Health & Beauty Retail Stores
- By Pricing
- By Geography
- North America
- South America
- Rest of South America
- United Kingdom
- Rest of Europe
- South Korea
- Rest of Asia Pacific
- Middle East & Africa
- South Africa
- Saudi Arabia
- United Arab Emirates
- Rest of Middle East & Africa
- Growing widespread reach of cosmetic products caused by the penetration of social media and other marketing methods is expected to drive the market growth
- Increased growth of cosmetic products due to the consciousness of individuals regarding appearance is also expected to drive the market growth
- Side effects with excessive usage of products is also expected to restrain the market growth
- Presence of counterfeit products that cause harm side effects is also expected to restrain the market growth
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