Washable markers are markers containing of the ink that can be washed away from the surface after it is applied. The markers include inks that can be washed away are basically water-based that consist of powder based form of ink that is ultimately mixed with water or oil.
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Global Washable Markers Market is set to rise from its initial estimated value of USD 426.93 million in 2018 to an estimated value of USD 560.02 million by 2026, registering a CAGR of 3.45% in the forecast period of 2019-2026. This rise in market value can be attributed to the rising number of school-going children and increased capabilities of households to spend on the arts & crafts supplies.
Few of the major competitors currently working in the washable markers market are F.I.L.A. Fabbrica Italiana Lapis ed Affini S.p.A., BIC, Newell Brands, Faber-Castell, Liqui-Mark, Drimark, Luxor, Crayola, Eastman Kodak Company, Yiwu Menzzi Toys Co. Ltd., FLOMO, Sargent Art, MEGA Brands Inc., DoADot Art, Carioca S.p.A., Prang & Dixon Ticonderoga, and Maped.
- Rise in number of school-going children is expected to drive the market growth
- Increase in incomes of households has also increased their capabilities to afford the creative and artistic supplies for their children which is also expected to drive the market growth
- Lack of organization in the market is expected to restrain the market growth
- Prevalence and adoption of e-learning practices is expected to restrain the market growth as more professional users are preferring to teach over the digital platform rather use the traditional written methods
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Segmentation: Global Washable Markers Market
- By Washability
- By End-User
- By Geography
- North America
- South America
- Rest of South America
- United Kingdom
- Rest of Europe
- South Korea
- Rest of Asia Pacific
- Middle East & Africa
- South Africa
- Saudi Arabia
- United Arab Emirates
- Rest of Middle East & Africa
Key Developments in the Market:
- In June 2018, Crayola in collaboration with ASOS launched a new 58-piece makeup set. This product launch is set to expand the market portfolio for both the companies and is expected to expand the applicable industries.
- In February 2018, Crayola announced the launch of a number of new products at the American International Toy Fair in New York City; the products included a number of new toys and games involving washable markers.
Competitive Analysis: Global Washable Markers Market
Global washable markers market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of washable markers market for global, Europe, North America, Asia Pacific, South America and Middle East & Africa.
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